Security is a big deal to everyone doing business on the web. Learn how we keep customers and our business safe with an SSL certificate. Have you ever noticed that some web addresses begin with “http” and others start with “https?” The difference is that “https” means the site has SSL security. SSL stands for Secure Sockets Layer. It’s technology that keeps sensitive information, like credit cards, social security numbers, user names and passwords out of the hands of cyber crooks. How? By encrypting - or scrambling - data while it passes between websites and web servers, keeping it from being intercepted. Once it reaches the intended recipient it is un-encrypted. Thinking you don’t need SSL ? Think again. The SSL certificate tells visitors we are the legitimate and verified owner of the site. Showing that we're serious about security is a great way to earn trust. No business is too small or too new to protect its online customers and business reputation with an SSL certificate.